These Terms and Conditions (Terms
) govern the use of the web-based software-as-a-service product AnalyticsMade (Service
) provided byDanilo Abreu Ott, (Provider
, we
, us
) to business customers (User
, you
). The Terms are governed by the laws of the Federal Republic of Germany, excluding its conflict of laws rules.[web:8][web:14][web:20]
1.1. The Service is a hosted analytics dashboard which connects to the User’s existing Google Analytics 4 (GA4) account via Google’s OAuth mechanism and GA4 Data API and displays selected metrics in a compact, modern interface.[cite:1][web:16]
1.2. The Service does not replace GA4 and does not itself provide web tracking scripts; it only reads data already collected and stored by Google Analytics on behalf of the User and visualizes such data in a simplified form.[cite:1][web:18]
1.3. These Terms apply exclusively to entrepreneurs within the meaning of section 14 German Civil Code (BGB), i.e. natural or legal persons or partnerships with legal personality acting in the course of their trade, business or profession. The Service is not directed at consumers.[web:14]
2.1. To use the Service, the User must sign in with a valid Google account that has access to one or more GA4 properties via Google OAuth. After sign-in, the User can select a GA4 property and authorize the Service to access GA4 reporting data via the Google Analytics Data API.[cite:1][web:12][web:18]
2.2. By completing the sign-in process, confirming these Terms (e.g. by clicking a checkbox or button), and creating a workspace or subscription, the User submits a binding offer to conclude a contract for the use of the Service. The contract is concluded when the Provider activates the User account or otherwise confirms acceptance (e.g. via email or dashboard confirmation).[web:8][web:20]
2.3. The User must ensure that all information provided during sign-up is accurate and kept up to date. Accounts are non-transferable without the Provider’s prior written consent.[web:20]
3.1. The Provider grants the User access to the Service in the form of browser-based dashboards showing selected GA4 metrics (such as sessions, users, events, conversions, traffic sources, and similar KPIs) in a compact layout optimized for daily use by solo founders and small teams.[cite:1][web:20]
3.2. The Service reads report data from GA4 using Google’s APIs and does not permanently store raw analytics data from GA4. Any caching that occurs is strictly transient and only for the technical provision of the Service.[cite:1][web:18]
3.3. The exact functional scope, available plans, and limitations (e.g. number of properties, dashboards, or users) are described on the Provider’s website and/or in the ordering process and may be updated from time to time.[web:20]
3.4. The Service is subject to quotas and limitations imposed by Google’s Analytics Data API. These limits are defined solely by Google and may change. For typical small projects and small teams, the daily quotas are usually sufficient, but the Provider cannot guarantee that quotas will never be reached.[web:16]
4.1. The Provider aims to provide high availability of the Service but does not guarantee uninterrupted or error-free operation. Maintenance windows, updates, and necessary downtime may lead to temporary unavailability.[web:9][web:10]
4.2. The Provider is not responsible for outages or limitations caused by third parties, in particular Google (e.g. OAuth issues, GA4 Data API downtime or quota exhaustion, changes to Google interfaces).[web:11][web:17]
5.1. The User is responsible for:
5.2. The User must not misuse the Service, attempt to circumvent technical or security measures, or use the Service in violation of applicable law (including data protection, competition, and copyright laws).[web:14][web:20]
6.1. The applicable prices for the selected plan are shown during the ordering process and on the Provider’s website. All prices are net amounts and, where applicable, subject to VAT as required by law.[web:8][web:20]
6.2. Fees are typically charged in advance for the respective billing period (e.g. monthly or annually) via the selected payment method. If payment cannot be collected, the Provider may suspend or terminate access to the Service.[web:20]
6.3. The Provider may adjust prices and plan features for future billing periods. The Provider will inform the User in advance in text form. If the User does not agree with the change, the User may terminate the contract with effect from the end of the current billing period.[web:20]
7.1. All rights to the Service, including software, design, trademarks, and content created by the Provider, remain with the Provider. The User receives a non-exclusive, non-transferable, non-sublicensable right to use the Service for the term of the contract in accordance with these Terms.[web:9][web:14]
7.2. The GA4 data displayed remains the property and responsibility of the User and/or Google as applicable. The Provider does not claim ownership of the User’s GA4 data.[web:18]
8.1. The Provider processes personal data in connection with the provision of the Service in accordance with applicable data protection laws, in particular the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).[web:11][web:14][web:19]
8.2. With regard to personal data of end users contained in GA4 reports, the User acts as the data controller and Google typically acts as a processor or separate controller depending on the chosen GA4 setup. The Service reads analytics data from GA4 via API calls authorized by the User. The Service does not permanently store GA4 raw analytics data; data is only processed transiently for display.[web:12][web:18]
8.3. To the extent that the Provider processes personal data of the User’s staff (e.g. account, billing and support data), the Provider acts as an independent controller. Details are set out in the Privacy Policy below.[web:19]
8.4. If and insofar as a separate Data Processing Agreement (Art. 28 GDPR) is legally required between the Provider and the User, the parties will conclude such an agreement in addition to these Terms.[web:7][web:17][web:19]
9.1. The Service is provided as a standard SaaS solution. The Provider does not guarantee that the Service will meet specific success criteria or business results (e.g. increased conversions, traffic growth).[web:9][web:10]
9.2. Minor deviations from the agreed quality that only insignificantly affect usability do not constitute defects. The User must notify defects in a reproducible form without undue delay.[web:9]
10.1. The Provider is liable without limitation for damages resulting from injury to life, body or health, for damages caused intentionally or by gross negligence, and in accordance with the German Product Liability Act.[web:11][web:14]
10.2. In cases of slight negligence, the Provider is only liable for breach of an essential contractual obligation (cardinal duty). In such cases, liability is limited to the typical, foreseeable damage. Essential contractual obligations are obligations whose fulfillment is necessary for the proper performance of the contract and on whose fulfillment the User regularly relies.[web:11][web:14]
10.3. The Provider is not liable for indirect or consequential damages such as lost profits, business interruption or loss of data, except where mandatory law provides otherwise.[web:11][web:14]
10.4. The Provider is not responsible for the lawfulness of the User’s GA4 configuration or for data protection compliance regarding the use of Google Analytics. The User remains solely responsible for implementing GA4 in a GDPR-compliant way, including consent management.[web:12][web:15][web:18]
11.1. Unless otherwise agreed, contracts are concluded for an indefinite period with recurring billing intervals (e.g. monthly). Either party may terminate the contract at the end of the respective billing period by giving notice through the Service or in text form (e.g. email).[web:8][web:20]
11.2. The right to terminate for cause remains unaffected. Good cause exists in particular if:
11.3. After termination, the Provider may delete the User account and associated configuration data after a reasonable period, unless statutory retention obligations apply.[web:20]
12.1. The Provider may amend these Terms for the future if there is a valid reason (e.g. changes in law, case law, technical or business requirements) and if the change is reasonable for the User.[web:20]
12.2. The Provider will notify the User of changes in text form. If the User does not object within [30] days of notification and continues to use the Service, the amended Terms are deemed accepted. The Provider will inform the User of the right to object and the legal consequences separately.[web:20]
13.1. German law applies, excluding the UN Convention on Contracts for the International Sale of Goods (CISG).[web:8][web:14]
13.2. If the User is a merchant, a legal entity under public law or a special fund under public law, the place of jurisdiction for all disputes arising from or in connection with the contract is the registered office of the Provider, without prejudice to mandatory legal jurisdictions.[web:14]
13.3. Should any provision of these Terms be or become invalid, this shall not affect the validity of the remaining provisions. The invalid provision shall be replaced by a valid provision that comes closest to the economic intention of the parties.[web:14]